MEGAYACHT NEWS: REAL STORIES OF REAL INTEREST

Megayacht News is the leader among independent Web sites devoted to luxury yachts, with a particularly emphasis on information of interest to American owners, buyers, and their representatives.

Its emphasis on originality is among the reasons why it enjoys monthly traffic of 20,000 page views.* Megayacht News has an innovative, multi-faceted approach that includes daily original news articles, newsletters, videos, slideshows, and podcasts. Topics include new launches, design proposals, luxury yachting events, marina developments, and interviews with owners.

Megayacht News was named to The Helium Report's (now Halogen Guides') best yacht blogs list, and it's the go-to source for Reuters, CNBC, Forbes.com, The Wall Street Journal, Vanity Fair, The Sunday Times, CNN.com, and others.

Further underscoring the strength of the editorial focus and the readership reach, an average of one story per week is syndicated by Superyacht Business magazine in its e-newsletter. The full daily Megayacht News feed is also syndicated by YachtWorld.com and Boats.com. Megayacht News is the only site to enjoy all of these relationships.

THE MEGAYACHT NEWS TEAM

Megayacht News was founded in 2007 and continues to be operated by Diane M. Byrne, one of the best-known and highly respected yachting journalists worldwide. She has been covering megayachts since 1993 and is closely involved with the leading professional organizations not just in the yachting field, but also in journalism and entrepreneurship:

• a longtime International Superyacht Society member, joining the organization in 1995; since early 2010, she has served on the Board of Directors

• a founding member of the United States Superyacht Association

• an active member of Ladies Who Launch, the leading entrepreneurial organization for women, since 2008

• since 2003, an active member of the Association for Women in Communications, which presented her with a prestigious Clarion Award for Best Feature Writing.

Megayacht News was designed by MediaBuoy, a full-service Web design company owned by John V. Turner. MediaBuoy has designed a number of marine-oriented websites, including CharterWave and BoaterMouth. Turner specializes in setting up individuals and companies with websites that work. He is additionally adept at creating online ad campaigns.

MEGAYACHT NEWS AND SOCIAL MEDIA

Be sure to follow Megayacht News on the leading social media sites and join the additional conversations there:

^{* source: Google Analytics, June 2010}

MEGAYACHT NEWS READER SURVEY

Megayacht News enjoys strong continuous growth year after year. It conducts reader surveys on a regular basis to ensure it is delivering the right information at the right time. Few other yachting media, whether Web-only or print and Web, take this approach.

The latest reader survey contains several impressive facts. Readers overwhelmingly rate Megayacht News above average in terms of timeliness of articles, variety of articles, quality of reporting, and originality of content:

• 84 percent are male, with the majority ages 45 to 64

• 34 percent are self-employed

• 66 percent are in business sectors such as financial services, information technology, entertainment, and nonprofit

• 91 percent would recommend the site to a friend, with 63 percent of that figure being "highly likely" to do so

• 91 percent are quite pleased with the site's content, with 63 percent being "highly satisfied"

• 96 percent plan to continue visiting the site regularly, with 80 percent of that figure being "highly likely" to do so

MEGAYACHT NEWS MONTHLY NEWSLETTER READERSHIP

Each month, Megayacht News produces an email newsletter (see image at right) with additional original content not found on the website. Sent to readers on an opt-in basis, it enjoys unprecedented success*:

• 56 percent open rate; by comparison, the average media-oriented email newsletter has a mere 18 percent open rate

• 33 percent click-through rate (recipients who clicked from the newsletter to website links for builders, designers, etc. contained within it); by comparison,
  the average media-oriented email newsletter has a 28 percent click-through

• even the average marketing/PR newsletter cannot match the Megayacht News statistics: Their newsletters garner just 14 percent open rates and 14 percent click-throughs

^{* source: Constant Contact, June 2010}

BANNER ADVERTISING

Because of its strong editorial focus and impressive readership, Megayacht News garners advertising support from some of the world's top luxury brands, both marine- and lifestyle-oriented.

Among the companies recently running successful campaigns:

• Hargrave Custom Yachts

• Ocean Super Yachts

• Lazzara Yachts

• C-Worthy Upholstery

• Monaco Tourist Board

• Wells Fargo Private Bank

• American Express

• Porsche

• BMW

• FlexJet

Companies wishing to take advantage of Web marketing on Megayacht News have a variety of ad sizes and styles from which to choose. You're just a click away from focused demographic advertising within a venue specific to your brand:

SQUARE BUTTON AD
150 pixels x 150 pixels
$150 per month
location: right side of page

SKYSCRAPER AD
120 pixels x 600 pixels
$200 per month
location: right side of page

LARGE RECTANGLE AD
300 pixels x 250 pixels
$300 per month
location: top right side of page, above the fold

FULL BANNER AD
468 pixels x 60 pixels
$400 per month
location: top of page, adjacent to Megayacht News logo

LEADERBOARD AD
728 pixels x 90 pixels
$300 per month
location: bottom of page, centered

Alternate custom sizes are also available, for maximum impact. Contact us for full details.

MEGAYACHT NEWS CUSTOM EMAIL MARKETING

Plenty of businesses recognize the value of reaching out to their customers on a more regular basis through the power of email marketing. But either they don't have the time or the manpower; perhaps they don't even know where to start with the design or editorial content. That's why Megayacht News is leveraging the success of its monthly e-newsletter to create co-marketed, custom quarterly newsletters for specially selected companies and their client lists.

We handle all design, writing, distribution, and monitoring of open rates and click-throughs. Furthermore, Megayacht News will prepare a report following each newsletter's release, summarizing the readership response. This will help you better understand
what is of most interest to your client base and strengthen your relationship with them.

Contact us for a more detailed presentation and to see a sample newsletter.

MEGAYACHT NEWS IN THE NEWS

Diane M. Byrne and Megayacht News are often turned to for expert commentary on current events relating to yachting and the marine lifestyle. Here are some of the most recent stories mentioning and/or interviewing us:

• The Wall Street Journal's Wealth blog focuses on the International SeaKeepers Society

• CNN repurposed our article for Super Yacht World about the International SeaKeepers Society and its mission to preserve the world's oceans

• Boats.com named Megayacht News as one of the best marine blogs in 2009

• the Marine Industries Association of South Florida ran a press release about the first Megayacht News Radio podcast, featuring Bob Saxon

• the UK's Times interviewed Diane M. Byrne for commentary about piracy, in a story about Roman Abramovich's growing superyacht fleet

• Reuters picked up our press release in October 2008 regarding the launch of exclusive vidcasts with TheBoaters.tv

• Shannon Yachts quoted Diane M. Byrne about its megayacht tenders

• this story from The Wall Street Journal in early 2008 references our coverage of Project Sigma, the yacht which later became known as A

• the well-regarded Halogen Guides selected Megayacht News as one of its best yacht blogs in 2007